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Marketing
Campaigns:
Traditionally, there are two forms of advertising campaigns:
Institutional - When trying to
brand an identity within the market place. Whether it be creating
an identity for a new company or marketing a new competitive
product or service, "Institutional Advertising" seeks long
term campaigns that utilize various media sources and bank
on successful ad repetition bringing in residual sales over
a long period of time.
Types of Institutional Ad Campaigns:
- Radio Commercials
- TV Commercials
- Billboards
- Newspapers & Periodicals
- Brochures
- Sponsorship Programs
Direct Response - When creating
a "Direct Response" ad campaign, it is a strategic
program that strictly reflects in immediate profitability
over a short period of time; however, usually does not result
in any long-term residual profits.
Types of Direct Response Ad Campaigns:
-
Yellow Pages
- Direct Mailings
- Telemarketing
- Newspaper Special Offers
Kennedy
Marketing Group tailors an advertising campaign that best
suits your company's needs by providing you with the following
services:
-
Marketing Consultation
- Market & Advertising Research
- Design & Production of Campaign Marketing Materials
- Media Planning & Execution
- Publicity & Public Relations
Since
Kennedy Marketing Group is a
recognized advertising agency, we make our profits off of
your success and through the discounts we receive by the advertising
media for placing ads regularly.
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